Years ago, one of my earliest memories of first learning about business finance and accounting is the oft-used phrase “cash is king.” At...

As a continuation of the prior article on recurring revenue waterfalls, this piece will provide additional details that business owners...

There are many critical inputs and outputs that must be institutionalized and constantly monitored to ensure the proper operational and...

There are many variables that go into a company’s path to sustained growth and health. Whether it is the vertical end market that is...

For businesses operating in the software landscape (specifically those with a software-as-a-service delivery model), there are a plethora...

As mentioned in Parts 3 and 4 of the KPI Series, two of the oft-most talked about and essential metrics for any business, particular for...

Along with customer acquisition costs, customer lifetime and customer lifetime value (CLTV) tend to be two of the other most commonly...

When tracking KPIs and double-clicking into a company’s performance planning and reporting, CAC tends to be at the forefront of the minds...

Sales teams are primarily responsible for new business generation to help a sustain a company’s growth and momentum. Over time, the...

As mentioned in Part 1 of the KPI series, churn is an integral metric that has a number of nuances that one must consider when evaluating...

Exploring the Potential Recurring (or “Re-Occurring”) Nature of Services Revenue In the minds of many investors and business owners,...

A universal question that businesses across industries share is how to make their underlying book of business and existing revenue more...

In Part 1 of the KPI Series, we will dive deep into churn (also commonly known as “attrition”), what it means for a business and a number...